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1- Controllable factor or often called as "Marketing Mix" It includes: Product,Price,Place and Promotion . * product : this factor is the most important thing to marketing , because it is do the rule of satisfaction customers needs and wants . ( when the product satisfy customer needs and wants the demand of the product increase ) .
* Price : the customer needs the best price with good quality .
* Place : where the product can sold .
* promotion : give the customers the incentive to buy the product .
2- Uncontrollable factors: are often called as "Environmental Factors" it includes: Political factors, Economical Factors, Social Factors, Technological Factors, Competitive forces factors Regulatory forces factor
1. The internal factors of marketing such as pricing ,implementing promotions, placing the business at the right place like where it should attract the customers and getting in the new products can be controlled .
2. uncontrollable factors must be the competitors, economical fluctuations such as inflation and political factors felt as uncontrollable factors.
I believe we talk about the Marketing environment so, we have the external
environment and the internal environment, The external environment is concerned
with everything that happens outside the organisation, and the internal
environment is concerned with those marketing factors that happen within the
organisation
The external environment consists of two further divisions: factors close to the
organisation (called the micro-environment), and those factors common to society
as a whole (the macro-environment). Micro-environmental factors might
include such things as the customer base, the location of the company’s warehouses,
or the existence of a local pressure group that is unsympathetic to the
business. Some micro-environmental factors (for example, availability of skilled
employees) overlap into the internal environment. The macro-environment might
include such factors as government legislation, foreign competition, exchange
rate fluctuations or even climatic changes.
Typical internal marketing tools are as follows:
1- Internal newsletters
2- Staff magazines
3-Staff meetings
4- Team-building exercises
5- Awards for employees
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