What are the differences between the controllable and uncontrollable factors of marketing?

Controllable: you can manage and predict its outcome while uncontrollable factors are out of hand when they appear.

I believe we talk about the Marketing environment so, we have the external

environment and the internal environment, The external environment is concerned

with everything that happens outside the organisation, and the internal

environment is concerned with those marketing factors that happen within the

organisation

The external environment consists of two further divisions: factors close to the

organisation (called the micro-environment), and those factors common to society

as a whole (the macro-environment). Micro-environmental factors might

include such things as the customer base, the location of the company’s warehouses,

or the existence of a local pressure group that is unsympathetic to the

business. Some micro-environmental factors (for example, availability of skilled

employees) overlap into the internal environment. The macro-environment might

include such factors as government legislation, foreign competition, exchange

rate fluctuations or even climatic changes.

Typical internal marketing tools are as follows:

1- Internal newsletters

2- Staff magazines

3-Staff meetings

4- Team-building exercises

5- Awards for employees