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How would you differentiate your Brand in Generic Market?

What promotional mix would be effective?

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Question added by irfan Muhammad Akram , Head of Sales & Marketing , Agror Pharma (Pvt) Ltd.
Date Posted: 2013/04/28

The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products .

 

An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? Simply put, your brand is your promise to your customer.

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