KEY TO "KEY ACCOUNT MANAGEMENT"?

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Posted by:
Hussam
25-November-2012

Key Account Development Key Account Management National Account Management

Question added by SABARNA CHAKRABORTY , Regional Manager , Ion Exchange
Date Posted: 2015/10/03

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2 Answers

Abdul Lathif Idris

by Abdul Lathif Idris , Business Development Manager , PACKAGING PRODUCTS CO

Key Account Management is the creating and sustaining the Business with the Key Customers. Ensuring that all their needs are fulfilled on a timely basis.

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by Vivek Walia , Business Manager , JK Helene Curtis LTD

•Key account management is a strategic business approach with the objective of ensuring long-term and sustainable business development through profitable partnerships with strategically important customers.•Key account management is not an isolated business process. It is an intregrativeelement of the business strategy.

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