What impact can a geologist make in banking sector? what can I do

Integrated with the geography and demography of neighborhoods and communities, this enables banks to reach towards the mass personalization empowered by the ability to understand, address, and price each customer household uniquely. - See more at: https://blogs.esri.com/esri/esri-insider////geography-can-provide-better-banking-services/#sthash.J4XLNY9t.dpuf