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Firstly, whats the difference between a buyer and a customer?
However, for the main part of your question:
Depends what you are selling online.. you can use website to promote anything from a needle to a multi-billion $ project.
If you are asking about e-commerce site, then its sales cycle is pretty easy:
Promote the products on your site thru social media (FB, Twitter, Instagram etc)
Do aggressive SEO on your pages.
Submit testimonials from last good customers.
Keep a promotion on, for the first month, and let them know the "prices wont last", or the "promotional items are limited"..
Give excellent customer service thru the whole process for the customers.
A customer will only come back if you have excellent prices, quality products, and best customer service.
Best regards
One of the key attributes of a successful online business is converting website visitors into buyers. Before spending any more time or money on attracting additional traffic, work on converting current browsers into loyal customers.
Follow this three-point sales plan to encourage visitors to buy your products or services.
1.Polish your sales copy -
Great sales copy is a key factor of every successful e-commerce website. Effective sales copy grabs the attention of visitors with interesting headlines, and uses compelling copy to hold their attention. Pique the interest of readers, but don’t let readers slip away once you’ve hooked them. Persuade browsers to become buyers by following this process:
2. Customer testimonials to be shared -
Testimonials show potential customers that your products or services do work, and that others will gain benefits from using the products. Testimonials should be used in a variety of places to provide the best results; a few good locations include: your home page, product listings, sales copy, and on a page devoted to customers testimonials.
3. Make buying easy -
Product placement is equally as important. Products should be listed under logical categories. If customers cannot find a product within a few clicks, they often give up. Take time to organize products in the most efficient placement possible. Not only will this help customers, efficient product placement helps you as well by enabling easier product updates.
by creating an advertisement website with list and option of products and their prices
By having an attractive user interface. The content should be very easy to grasp. Strategic alternatives only.
You must couple that with an offer which gives a huge perceptual bargain to the buyers ONLY if they buy the product instantly. Payment gateway must be reliable and secure.
The above will turn surfers into buyers.
You must provide timely delivery and a prompt after-sales team for feedback / complains / suggestions.
You must have a strong customer loyalty program and customer personalization must be given utmost priority. You must also handle complaints and returns as per pre-specified timelines.
This will covert your buyer into a patron customer.
Present days you have many ways to convert surfers and browsers into potential customer like there are many service provider which provide pay per click ad service ..they display your ad on a most visited website when someone visits that wvbsite it wil generate revenue and customers to you.
By making a blog or advertisement site or post it in social networking site
As a designer by prepare attractive baners
As a programer by regard to SEO and ranking of your site
As a advertiser by introduce quality & quantity of your Products in social media
and connect them to your website
I agree with the experts answers. Thank you
Create optimized landing pages. Having optimized (ideally locally optimized) landing pages for products that searchers are landing on your site for is ideal. Having a landing page gives customers instant information about whatever products you are selling and gives them an easy layout to click through to the specific product they may need. Landing pages are great for shoppers who are looking for general items within a specific category but like to have some additional information before they purchase.
Always show reviews on your products. From personal experience, buying an item that has great reviews or between and stars out of stars makes the product more appealing and trustworthy as it has been used and enjoyed by fellow shoppers. Having customer reviews visible on your product pages also creates unique user-generated content for your site free of charge, making your product pages easier to land on through Google searches. There is something about knowing another person has used and enjoyed what you are about to purchase that makes shoppers more comfortable with taking out their wallets.
Have an easy to use checkout system. It is important to limit the amount of steps between a customer adding a product to their cart and buying that product. Having features like PayPal makes checking out easier for millions of potential customers, and having an easy to use checkout system where you can enter your billing and shipping information (on the same page is ideal) to purchase the product will also give customers less time to change their mind.
Invest in a redesign. If your site structure is intact but your front-end could use a facelift, invest the money into a properly redesigned site. The importance of a responsive site has already been outlined by us and many others, but having an easy to navigate site that is keeping up with current online trends is equally as important. People will usually pass up your site if it looks like it was created and designed in1998. It is time to get rid of the small animated GIFs of trucks delivering products and spinning money signs and bring your site into the21st century.
Use feedback forms. It is sometimes difficult to think of your business as anything other than your business. It is important to collect customer feedback so you can begin thinking like a customer in regards to your business again. Once you have collected enough comments from customers you can begin to identify what parts of your site or processes need work and which to focus more energy on.
Show the MSRP prices. Always make it look like your customer is getting a deal, even if they aren’t. Most sites show the MSRP (Manufacturer Suggested Retail Price) with a strikethrough and the “sale” price underneath. If you want to take this a step further you can put the MSRP, selling price, and final sale price to make your customers feel they are really getting a good deal. This of course cannot be done for every product so pick and choose products that have historically been difficult to move or are higher in price.
Always give the customer choices. On a product page, list similar products in case the page they are on does not meet their needs. Having another option to look at is better than being stuck at a dead end and potentially losing your customer and a possible sale. By showing similar products, the customer may decide to go for a more expensive product that is similar to what they originally wanted due to reviews or ratings. Even if they decide to buy a product cheaper than their original choice, a sale is a sale.
Help make buying choices. Always keep your customers from just browsing and “shopping” without any direction. Always make suggestions and offer deals to direct the customer towards making a purchase. Without direction many shoppers will simply leave your site or question their decisions. If you are actively using proper sales processes and leading your customers towards the checkout or towards spending more money, you have a higher chance of making a sale.
Create bundles. While offering10% off the price of one item is a good sales tactic, bundles are much more effective. Telephone companies often take advantage of bundles by having individual choices marked at higher prices with the price of the bundle taking a significant amount off of the total of buying both services.
Target the right customer. If you understand your main customer base then you already have a leg up on the competition. It is crucial to research and truly understand who your target market is so you can effectively construct marketing campaigns that will entice your potential customers. You can easily look at your customer’s demographics using tools like Google Analytics to gain a better understanding of who you are selling your products to.
Most answers were helpful, however your questions is too general. Running business and marketing online is a wide field and major, that means you need to learn techniques and some e-commerce basics from starting the right website or Ad, to reaching the reaching the right customers.
Feel free to ask if you have some specific questions about that.
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