Do you think post call analysis is important in pharma selling?

Yes, it is very important to analyse what was good to benefit from and what needs to get improved to plan for NEXT call objective and set the tactics to reach the commeted actions

In definition "

Post call analysis is the process of evaluating and recording the outcome of the call, in order to plan for future call".

So yes it is important in pharma selling as it is means to evaluate the call( what is positive to build on and negative ( to avoid) , record all information gathered (as requests , questions....)  and set objectives and actions for the next call to achieve the goal (comment)..

 

 

Yes , It is very important .

- Evaluation 

- Know positives & repeat

- Know negatives & avoid

Indeed the post call analysis is important to fetch much more result from the important calls as well to analyse whether it was the right product was promoted to the right customer that is correction can be done.

It must be so and will not only benefit the drug

YES............ indeed it is very important part of a sales call................ 

 

It determines whether you achieve your per-call objective or not ???

If you achieved your pre-call objective, congratulations! Even if the call goes as planned and you gain the sale, you need to reinforce yourself why things went so well (so you can repeat them).

If the pre-call objectives were not met, you need to identify why the sales call did not go as planned. Often, by thinking more about the sales call you will be able to identify areas where you missed opportunities or did not present your products most effectively.

This self analysis is critical to identifying areas of improvement for your next call with the same or other physicians.

Its not only important in pharmaceutical selling, it is equally important in every sales calls