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First you should know that, the Middle East divided into4 different Geos
Each Geo of them is different in interests and habits, and there are a group of Agencies that named by top5 agencies, they called by that name because they have biggest clients/spenders into the market. and they are running in mostly countries.
and for sure who has the biggest spender, should has better service than others. and here are the top5 according to my point of view:
and for your reference, the rank of GCC countries based on the value and spends:
and dont forget in some countries there is what called "family business" which is families own huge value from the market like some companies that acquire lot of Auto brands , and they launch their own agencies, but the spends of these agencies is low comparing to the market that they represent.
This is a difficult question to answer because the metrics are not very clear for GCC. Though i understand that most people equate bigger spend threshold to better service but that is not really the case most of the times. You would be surprised to see how much of that money is going to waste. As an example. I did an analysis of a client and after I was done with project, The client saved over $5000 in monthly PPC advertising cost. The best part? The client was running his own Digital Marketing Agency.
While bigger spending is a metric one can use to find companies that have top clients but the best companies are the ones that people are talking about. There is simply no stronger advocate than your clients promoting your company. Social Media pages can also help determine what kind of opinion people hold of them and if need be, contact of the agencies and ask for a consultation. If you are well versed in Digital Marketing, you can make out where they stand from the first meeting. Always do research before choosing a Digital PR or Consulting company.
I would rather let a MENA expert answer the question since I don't work in thee Middle East region:)_
While bigger spending is a metric one can use to find companies that have top clients but the best companies are the ones that people are talking about. There is simply no stronger advocate than your clients promoting your company. Social Media pages can also help determine what kind of opinion people hold of them and if need be, contact of the agencies and ask for a consultation. If you are well versed in Digital Marketing, you can make out where they stand from the first meeting. Always do research before choosing a Digital PR or Consulting company.
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