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What's the Difference? Vision, Mission, Goals and Objectives

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Question added by Kishor Vadher , Sales Manager , Hausstrom ltd. Lagos
Date Posted: 2015/05/24
Ibrahim Hussein Mayaleh
by Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed

Nice said mr. Al Yazouri. Thanks

Nasir Hussain
by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

Agreed to Mr. VJ............... Comprehensive answer...... 

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

s.

Vision

Dream or a picture to be achieved ultimately.

Created by consensus. Forms mental image of future to which people can align. Describes something possible, not necessarily predictable. Provides direction and focus. Pulls people, who hold it, towards it.

Mission

Statement of business.

States the business reason for the organization's existence. Does not state an outcome. Contains no time limit or measurement. Provides basis for decisions on resource allocation and appropriate objectives. Defines current and future business in terms of product, score, customer, reason, and market price.

Goals

Results to be achieved.

Describes ideal states to be achieved at some unidentified future time. Defined consistent with and related directly to vision and mission. Guide everyday decisions and actions. Do not necessarily deal with measurable results.

Objectives

How - Actions and Results - to plan to achieve the desired results.

Focuses on critical organization issues and milestones. Describe activities to be accomplished to achieve goals. Identify dates when specific results are to be accomplished. Measurable in terms of whether or not they are achieved. They may be changed when necessary for progress towards goals.

 

Alex Al Yazouri
by Alex Al Yazouri , General Manager , Al Mushref Cooperative Society

Vision is the perception.

Mission is the reason an organization or program existing.   

Goals are the a desired results.

Objectives are a specific results that a person or system aims to achieve within a time frame and with available resources.

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