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This is a very subjective question, which completely depends on the situation. There maybe instances, wherein a sales person is expected to lie, but having said that, it should very well be demarkated as to what level of that lie is not harming the organization and what is. More or less, the sales at the end of the day will be dependant on the selling skills of the salesman and the quality of the products, but long lasting relationships are based on trust. Hence, to build those relationships, it would not be wise to lie, but to be honest, which will win you long term Clients / Businesses and not just short terms accomplishments.