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In an effort to secure a greater share of wallet, financial product and channel managers are leveraging more data than ever to reach out to customers and members. Unfortunately, many of these campaigns are based on institution needs as opposed to the household product lifecycle, creating consumer confusion.
Let me give a simple example. Selling mutual fund, shares or insurance to a bank account holder would be cross selling.
You can search from Yahoo, Google. Lot of online tutorial are available.
Refer "spss modeler tutorial" in google
Thanks
shamseer
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