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What do you mean by Cash Cow in marketing?

a) a product which generates a significant amount of profit for a company.(b) a product with a high market share, and a high rate of growth.(c) a product with a low market share and a low rate of growth.(d) a product which generates a significant amount of money for a company.

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Question added by Kishor Vadher , Sales Manager , Hausstrom ltd. Lagos
Date Posted: 2015/03/23
Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

d.

Cash cow is business jargon for a business venture that generates a steady return of profits that far exceed the outlay of cash required to acquire or start it.

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