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Within promotional mix,public relations is most likely to be an important element for an innovative new product which is in_stage of its life cycle:

a) introductionb) growthc) saturationd) decline

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Question added by Vinod Jetley , Assistant General Manager , State Bank of India
Date Posted: 2015/02/27
Alex Al Yazouri
by Alex Al Yazouri , General Manager , Al Mushref Cooperative Society

Most important at

a) introduction

stage

Haseeb Khalid
by Haseeb Khalid , Sales and Promotion Manager. , Medi Urge

public relation is relevant in every phase , but yes most in introductionary phase. 

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

a) introduction

is the answer

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