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Participants are invited to join focus groups based on which criteria?

a) A statistically significant representation of the population being studied.

b) Availability when asked. c) Prior training and education in the conduct of focus groups. d) Ability to contribute to an understanding of an issue.

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Question added by Vinod Jetley , Assistant General Manager , State Bank of India
Date Posted: 2015/02/26
Sidvin Shetty
by Sidvin Shetty , Trade Marketing Executive , Al Khayyat Investments

Focus Groups: They are usually a small number of like minded people of different backgrounds or Experts in the fields (Same or similar) are bought together to discuss on a Product or Subject & are free to Interpret based on their understanding about the subject usually moderated by a 'Moderator'.

Thus, it is D) Ability to contribute to an understanding of an issue

:-)

Nasir Hussain
by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

Agreed to all members........... D is the right answer

 

Mir Mujtaba Ali
by Mir Mujtaba Ali , Internal Audit Manager , Confidential

d is the right option

Agree with experts

 

Mohamed Galal Hussein Ahmed Mohamed
by Mohamed Galal Hussein Ahmed Mohamed , Technical Mnager , Fast Building Contracting Co.

"D" is the correct answer as all of you said.

Alex Al Yazouri
by Alex Al Yazouri , General Manager , Al Mushref Cooperative Society

d) >>>>>>>>>>>>>>>>Ability to contribute to an understanding of an issue. 

Omar Shammakh
by Omar Shammakh , IT Manager , Vibes Offices

 

d) Ability to contribute to an understanding of an issue.

Focus groups are essentially about gaining insight to an issue rather then statistical reliability. So the most important criterion for selection is an individual's ability to contribute towards that insight, for example by being a regular user of a product. 

Emad Mohammed said abdalla
by Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company

Im sure the answer will be option d)Ability to contribute to an understanding of an issue.

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

d) Ability to contribute to an understanding of an issue.

souha safir
by souha safir , إدارية , قطاع التربية

I agree with the answers colleagues in saying the answer d) Ability to contribute to an understanding of an issue.

As the member choose 

D- is the correct answer

Mohammad Mohammad Ahmed El-Safty
by Mohammad Mohammad Ahmed El-Safty , مشرف تدريب وتطوير , شركة ميداس للتجارة العامة والمقاولات

You can not ask people questions or to express their opinion, thoughts....etc about what they don't know. So I will vote for option (D) Ability to contribute to an understanding of an issue.

 

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