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What should be the main objectives of sales meetings?

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Question added by Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed
Date Posted: 2015/02/02
Divyesh Patel
by Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town

Sales meetings are one of the best ways to communicate with your sales team.

  1. To drive results

  2. Focusing on failures

  3. Updates on the markets/customers

  4. How to increase sales & revenues

  5. Feedback

 

true guest satisfaction up sale the product globally 

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

An effective sales meeting has clear, attainable objectives that everyone on the team can understand. Sales meetings should motivate, set goals, recognize top performers and present possible sales strategies. Plan follow-up meetings to review the objectives and determine the status of each item. Give your sales team a copy of printed objectives along with follow-up dates and important notes from the meeting.

Introduce New Products

Many companies use the sales meeting to introduce new products to their sales teams. During this time, associates are given the opportunity to review the product, learn about its benefits and discuss any known issues. Have a clear objective of introducing new products regularly or rediscovering the benefits and success of current ones. To cut down on product confusion, limit the number of new products or services you introduce per meeting. Rolling out too many at once may be exciting but can be confusing.

Ideas for Higher Sales

Sales meetings should include ideas for reaching higher sales goals. Make sharing sales pitches and promotional ideas an objective at your meetings. This objective should include team participation through role playing and rehearsing sales scripts. You can discuss other methods for reaching higher sales like upselling and selling sets too. Give each team member an equal amount of time to share what sales methods have worked best for her.

Recognition and Prizes

Recognition is a prime motivator for selling more, second only to receiving praise, according to a Loyola University publication called "The Fundamentals of Employee Recognition." Discuss requirements for earning current prizes, bonuses and recognition. This important objective will excite and motivate the group, possibly pushing toward meeting higher, tougher goals. If your team receives commissions on sold products, give illustrations of the earnings potential associated with the latest sales campaign.

Sales Skill Development

Lead practice sessions during the sales meeting to hone the team's sales skills. Brushing up on techniques for overcoming objections or leading the customer will pay off during the selling campaign. Place these skill-tightening objectives near the bottom of your agenda. This is a good time to allow successful members of the team to teach others their favorite tips and methods. Sales skill development should be personal and fun for team members.

 

musbau issa
by musbau issa , Forklift Operator , Dana Plastic Nigeria Ltd

An effective sales meeting has clear, attainable objectives that everyone on the team can understand. Sales meetings should motivate, set goals, recognize top performers and present possible sales strategies. Plan follow-up meetings to review the objectives and determine the status of each item. Give your sales team a copy of printed objectives along with follow-up dates and important notes from the meeting.

Syed Nouman Faheem
by Syed Nouman Faheem , Digital Consultant , Jazz Telecom (Veon Group Company)

Sales meetings should be of a motivational in nature keeping in mind goals to achieve. For example:

If it’s in start of the year - general chit chat giving a clear picture of YTD targets and take feedback how to achieve it, afterwards on monthly basis keeping an eye either sales team is on track or need change in strategy as per market condition.

 

 

once or twice in a month have a sales meeting not on numbers but to gauge how motivated your team is for achieving targets - customer issues that needs to be fixed, complaints and their resolution - what challenges your team is facing to be on track.

padmakumar pathiyil
by padmakumar pathiyil , Marketing Consultant , Management Consultancy

To close the Sale or to lead the meeting to the next level of closing the deal.

Aseel Al-Kharouf
by Aseel Al-Kharouf , Senior Inside Sales Specialist , Unifonic Cloud Communications

1- Measure the performance based on the pre-set targets

2- Define what was achieved and whether it met the objectives or no

3- Set a plan for the next by keeping what helped us to meet the objectives, and define what we need to do differently in order to better perform. 

4- Analyse the objectives (how realistic they are, whether they are achievable or too achievable) making sure they are SMART goals.

5- Share experiences &  knowledge of sales skills and processes

Achieve maximum sales

 

And get the most amount of customers

Nasir Hussain
by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

I echo with Mr. Divyesh & fully support his answer.

Ibrahim Hussein Mayaleh
by Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed

- General announcements

- Share knowledge and experience

- Status updates

- Support and inspiration

- Brain storming

- Feedback

- Highlighting and reminding of the sales objectives

- Assure all are on the right track

- Stimulate teamwork

- Success reporting and acknowledgement

 - Suggestions and new ideas

- Stimulate creativity

 

Alex Al Yazouri
by Alex Al Yazouri , General Manager , Al Mushref Cooperative Society

Introduce New Products

Ideas for Higher Sales

Recognition and Prizes

Sales Skill Development

Feedback

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