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How to push the dealers network sales when market is decreasing?

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Question added by Salim Houari , Sr. Business Developer , GIT Partners
Date Posted: 2014/12/30
padmakumar pathiyil
by padmakumar pathiyil , Marketing Consultant , Management Consultancy

Offer turn over discounts.

special incentives to sale executives.

Introduce some sort of promotions

 

ABHAY SARODE
by ABHAY SARODE , assistant manager , samsung india electronics ltd

Check for inventory at market level,try to increase visibility at stores,increase visit to stores from sales team.

zohair Siddiqui
by zohair Siddiqui , Warehouse Associate , Numerous Warehouses

When the market shares are decreasing, companies can not increase their capacity of production (push verses pull). You can only pull when their is inclined volatility in market shares. To offset sales, companies have to find organisational initiatives to manage cost. For example,

 

Decrease inventory at hand at all echelon level

Manage production from lean and Just in Time perspectives

Decrease shrinkage cost in the supply chain

Manage suppliers because every dollar companies safe from purchasing it's directly affecting cost

Adapt chasing production strategy where you are production is run to chase demand 

Category management i.e market cannibalization

Increase Vendor Managed Inventory where POS is directly creating production schedules

Increase  reverse marketing where companies are managing their supplies

Reduce warehouse costs in total cost of inventory (Holding and Carrying Cost)

Avoid push based strategies to manage total supply line cost

Increase cross docking efforts

Have someone learn about lean six sigma practices

 

Avoid opportunity cost and increase Lean manufacturing or distribution practices

 

 

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