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It is for sure a relative process. Selecting a strategy is based not only on internal issues which you keep under control, but is also based on external factors where you have little or no grip on such as market demand, market development, political development,....
Besides, sometimes strategies may vary upon product and market.
EVERY PRODUCT HAS DIFFERENT MARKET PLACE SO MY VIEW IS THAT IT DEPENDS ON THE TARGET AUDIENCE WHICH DETERMINES THE COVERAGE POLICY............ GOOD DAY RAAFAT SALLAM
EVERY PRODUCT HAS DIFFERENT MARKET PLACE
A Perfect strategy is often described so but a relative concept as the scope for creativity differ from talent to talent. Higher level of confidence over a strategy for its outcome termed as best but when the responsibility changes from one hand to another it may open other avenues and unforeseen growth areas which can further boost up the results. Hence surely we can say that it is more of a relative concept.
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