Why there are two margins(Back end and front end) in Retail business?

Question added by Jeetu Bhagtani , Product development executive , Intex technologies FZCO
Date Posted: 2014/11/27

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by Baher Edlbe , Brand Director , Hemma Smart Solutions

Backend would be the investment the company has made into a certain project.

The front-end would be to retain the name in the future for this project in order to achieve success.

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