"People only buy from someone they like." True?

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People buy into the leader before they buy into the vision. Do you agree?
Posted by:
Salauddin Mohammad
14-August-2014

Marketing Management Marketing Mix Marketing Strategy Marketing Business Development

Question added by Vinod Jetley , Assistant General Manager , State Bank of India
Date Posted: 2014/11/09

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1 Answers

by Imran Basha , Account Manager , Redington Kuwait Computer Distribution Co

It is true in some environment because they find the source very genuine and trust worthy and have better comfort zone.

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