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A hypermarket (hyper) is a superstore that stocks and sells a large number of FMCG, in bulk. A hyper store’s layout is more of a warehouse than a store. A hyper tends to have the appearance of being impersonal and somewhat cold. A hypers’ stock is sold at a cheaper price than a supermarket, however more stock needs to be sold to make a profit. Hypers position themselves on a no frills approach, limiting costs on extras. For example a hyper will not necessarily unpack products from boxes before putting it on the shelf but leave the product in an open box. Also, a hyper will save expenditure on in store servicescape, thus a store may not be tiled or have beautiful lights draped from the ceiling etc. An example of a hypermarket would be a Shoprite or U-Save. The low-priced, no frills approach to shopping are hypermarkets’ competitive advantage.
A supermarket, or commonly known as a grocery store, has a competitive advantage over a hypermarket in terms of product variety. The supermarket store decour would also be more attractive and the staff are likely to be more helpful. Lastly, a supermarket’s main competitave advantage will occur over the Christmas season, when the store is transformed into a wonderland of adventure and excitement, whereas a hypermarket (even if it tries to engage in the Christmas cheer), will remain a glorified meat locker.
A hypermarket is a superstore combining a supermarket and a department store. The result is an expansive retail facility carrying a wide range of products under one roof, including full groceries lines and general merchandise. In theory, hypermarkets allow customers to satisfy all their routine shopping needs in one trip.
Supermarkets are large self-service grocery stores that offer customers a variety of foods and household supplies and Hypermarkets are large retail establishments that are a combination of supermarket and department stores
A hypermarket is a superstore combining a supermarket and a department store. The result is an expansive retail facility carrying a wide range of products under one roof, including full groceries lines and general merchandise. In theory, hypermarkets allow customers to satisfy all their routine shopping needs in one trip.
A supermarket, a large form of the traditional grocery store, is a self service shop offering a wide variety of food and household products, organized into aisles. It is larger in size and has a wider selection than a traditional grocery store, but is smaller and more limited in the range of merchandise than a hypermarket or big-box market.
Hi all! Among the many different stores and supermarkets, it is difficult to choose the best one that will satisfy all the needs in the daily life of customers. But if you pay attention to costco you can see how many different products it offers. This company is famous for the high quality of its products, which it offers at fairly low prices and excellent service. Thanks to this, it provides a great level of satisfaction and peace of mind when shopping.
Supermarkets and hypermarkets are two different types of shopping stores that are quite similar in nature. There is only a fine line that differentiates between the two, which can often become confusing for many people. Many hypermarkets are often mistaken for supermarkets and vice-versa. Supermarkets are grocery stores that also provide household items, while hypermarkets are a combination of grocery stores, department stores and discount stores.
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