What are the importance of Annual Reports as a means of Corporate Communication? What are the purposes to know the contents of Annual Reports?

An annual report typically contains an overview of performance and prospects by the chief executive, financial data, results of a company’s operations, information on market conditions, new product plans, and research and development activities.

 the purposes to know the contents of Annual Reports are:      

- to attract and retain investors.        

- keep customers informed on the status of a company and help build confidence in it as a long term supplier.        

- Employees want to know that they are working for a progressive company that can offer them a secure future and strong job opportunities.     

 - Journalists monitor companies’ activities to report on financial and business performance, as well as their impact on local communities.  

The Annual Report is often a company's single most important communications piece. It conveys the company's stability, strength and image to investors, consumers and competitors. Our creative team - which includes designers, writers, production artists and web experts - has produced literally hundreds of annual reports for some of the most recognizable and successful corporations in America. Whatever the need, the mood, the challenge, the scrutiny, Pixel Creative Group has been there before. Let us be a part of your team and experience the Pixel difference.

An annual report explains who you are, what you do, how sound you are financially, why you matter and where you are going. An annual report can inspire, inform, intrigue and more. It reinforces your brand. Ultimately, its purpose is to convey your organization’s unique position and to build confidence among its key stakeholders.

Its importance lies in the preparation of financial information about the property, therefore, summarizes this information in the accounting reports are designed to meet the needs of decision-makers to this information, whether from inside or outside the establishment.

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