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" Trading up" is a method of product line modification by.?

<p><strong>a) Product line expansion. </strong></p> <p><strong>b) Product line contraction. </strong></p> <p><strong>c) Quality variation. </strong></p> <p><strong>d) None of these. </strong></p>

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Question added by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.
Date Posted: 2014/10/25
Ibrahim Hussein Mayaleh
by Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed

It is improving product quality and adding more features to the product. So, the answer is Product Lie Expansion (A)

padmakumar pathiyil
by padmakumar pathiyil , Marketing Consultant , Management Consultancy

a) Product line expansion - Increasing the features of a product by improving its quality or by backing up with a better level of service to justify a higher price in the market.

Muhammad Adeel
by Muhammad Adeel , Sales And Marketing Executive , TANZEEM HEAVY EQUIPMENT RENTAL LLC

Agreed with all.

It is product line expansion.

No doubt its PRODUCT LINE EXPANSION 

Mohamed abdelsalam shabrawi
by Mohamed abdelsalam shabrawi , Regional Director for the Arab Republic of Egypt , african energy company

Expansion of the production line, I think,

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