Using the names of company’s powerful brands for line extensions is called ?

d) Positioning by Corporate Identity or Brand Extension

The answer is "B"

Using the names of a company's powerful brands for line extensions is called brand extension or brand stretching. This strategy leverages the existing brand equity and recognition of a successful brand to introduce new products or services in different categories or segments, under the same brand name. This approach can help reduce the costs and risks associated with launching a completely new brand, as consumers are already familiar with the brand name and may be more willing to try the new offerings.

Mental image of the company among customers by name linked to trade

Brand Extension, Successful brand extension relies on the positive associations consumers have with the original brand. If the brand is perceived as trustworthy, reliable, and of high quality, consumers are more likely to transfer those positive perceptions to the new products or services under the same brand umbrella. However, if the extension is not perceived as a logical fit or if the new offering doesn't meet customer expectations, it can risk diluting the brand's image and credibility. Therefore, careful planning and consideration are essential when implementing brand extension strategies.

Positioning by Brand Endorsement </strong></p> <p><strong>c) Positioning by use, Occasion and Time </strong></p> <p><strong>d) Positioning by Corporate Identity </strong></p>