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What is a franchise?

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Question added by Vinod Jetley , Assistant General Manager , State Bank of India
Date Posted: 2014/10/18
VENKITARAMAN KRISHNA MOORTHY VRINDAVAN
by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.

Franchising –

The toughest part of business is to gain customer acceptance and trust for your product.

Franchising is an start-up strategy that minimises this uncertainty from business venture.

Franchising strategy is adopted by well established and visible brands.Franchising is a special form of licensing which allows the franchisee to sell a highly publicized product or service using the franchiser’s brand name or trademark, carefully developed procedures and marketing strategies. The franchise is operated by the franchisee, who must adhere to the strict policies of the franchising company. Like in case of licensing, in this case too, the franchisee pays a fee to the franchiser, normally as percentage of sales.  McDonald outlets are all franchisee outlets. Actually most of the food chain companies’outlets are franchisee outlets.The entrepreneur is trained in conduct of business and supported in marketing by the franchiser besides using a name that has some established image and some ready customers.

Four Characteristics of Franchising –

(a) A contractual relationship in which franchise licenses the franchisee to carry out business under the name owned by or associated with franchiser

(b) Controlled by the franchiser over the way in which franchisee carries out the business

(c) Assistance to the franchisee by the franchiser in running the business prior to commitment and through out the contract period

(d) Franchisee’s business is a separate entity from that of the franchiser. The franchisee provides and seeks capital in the venture

Ibrahim Hussein Mayaleh
by Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed

A franchise is the agreement or license between two independent parties which gives a person or group of people (franchisee) the right to market a product or service using the trademark or trade name of another business (franchiser) using the operating methods of the franchiser. The franchisee is obliged to pay the franchiser fees for these rights. While the franchiser is obliged to provide rights and support to franchisees 

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

A form of business organization in which a firm which already has a successful product or service (the franchisor) enters into a continuing contractual relationship with other businesses (franchisees) operating under the franchisor's trade name and usually with the franchisor's guidance, in exchange for a fee. Some of the most popular franchises in the United States include Subway, McDonalds, and7-Eleven.

all answers good

thanks alot

racha hamed
by racha hamed , Front Desk Receptionist , Kurban Travel Services

franchise is a right given by a government or an organization to a group of persons within a profit

Divyesh Patel
by Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town

Franchise is an agreement between two legally independent parties which gives a person (the franchisee) the right to market a product/service using the trademark and trade name of another company (the franchisor).

 

Stephen Coombes
by Stephen Coombes , FWD Supply Specialist , BAE Systems

A franchise is the granting of a license by one person (the franchisor) to another (the franchisee), which entitles the franchisee to trade as their own business under the brand of the franchisor, following a proven business model.Mcdonalds is probably one of the best examples of a franchisor / franchisee business deal.

Elke Woofter
by Elke Woofter , Project Assistant , American Technical Associates

franchise business is a business in which the owners, or franchisers, sell the rights to their business logo and model to third parties, called franchisees.

zafar abbas minhas
by zafar abbas minhas , Freelance Writer , DAILY MASHRAQ

best answers by all.............. AGREED

Irina Chepel
by Irina Chepel , Personal trainer , Freelancer

It's right of privilege.A business method that involves licensing of trademarks and methods of doing business

Thanks for invitation

Selling brand name is franchise.

Companies can sell it's full or partial name, give right to use it's name officially, or even can sell name of certain products. The name will still belong to the original owner, however the buyer will share some specific liabilities.

Brand names are considered 'process assets' of owner and considered it's legal property under copyright act.

This is what I know about it.

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