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What are the sociological factors determining buyer behaviour?

Marketing Sales Management Sales Business Development Management
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Question added by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.
Date Posted: 2014/09/27
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Muhammad Adeel
by Muhammad Adeel , Sales And Marketing Executive , TANZEEM HEAVY EQUIPMENT RENTAL LLC

Social Factors influencing consumer buying decision can be classified as:

  • Reference Groups & Opinion Leaders
  • Family Members & Relatives
  • Role & Status in the Society
  • The Consumers Culture

 

Demie Rondillas
by Demie Rondillas , BRANCH MANAGER , GENTRADE INTERNATIONAL PHILIPPINES INCORPORATED

1. Status of Life

2. Personality

3. knowledge of the products

4. fashion

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