What is the best way to communicate growth opportunities to the sales force?

Spread success. Even the leading process or technology won’t improve sales performance unless it’s used. Look for success stories among your highest performers and spread the word about the sales practices, tools and processes that made them even more effective.

Reward the right performance. Volume is not always the leading indicator of sales effectiveness. Consider a mix of success measures – including customer profitability – to focus and reward the sales force for results that support your business strategy and financial goals. Make sure high performers are rewarded well.

By increasing sales outlets

Attention to direct  distribution outlet

Spread is also an important solution

All of the above needs to data and marketing activities