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Which kind of advertisements do you prefer and why?

<p>-TV </p> <p>-Newspapers</p> <p>-Radio</p> <p>-Internet</p> <p>-Street Advertisements (Billboards, Banners etc)</p>

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Question added by Shahan Khan , Officer GSP , WWF-Pakistan (Corporate Relations)
Date Posted: 2014/09/20
Kshitij Kulkarni
by Kshitij Kulkarni , CEO , Skyception Media

It completly depends on;

1. The Brand

2. Target Audiences

3. Media Budget

4. Campaign objective - Brand Awareness / Sales Generation

 

If the brand is not a very huge one having not so high media budgets or if I want to simply create brand awareness - I would go for Digital Media, the reason; it's cheap, reliable and accurate in terms of getting the right target audiences. Without spending much, I can create a correct brand awareness towards my target audiences.

 

But yes, in the process, i would not forget that I can not ignore the traditional mediums of advertising, they might be expensive but the are the once who really generate sales in the long run! 

well, it depends of your target audience you can plan your TTL campaign, may you will use all of them or only one. for example: large number of  teens are not using newspaper or watching TV.

Mukesh sihag
by Mukesh sihag , BDM , Pensa Media Solution

All are important but its depends on target of customer,  depend upon the time . location , consumer behavior 

Muhammad Ahmed
by Muhammad Ahmed , Senior Area Manager , Taj Gasoline PVT LTD

Ads over the internet

Ahmad Haikal
by Ahmad Haikal , Senior Graphic Designer & Computer to Plate Operator, CTP , Aziz AlShadfan Printing Press

We know that the Internet is at the present time is one of the best ways to deliver the information and what is new in all areas, but certainly would not be all important for every community or group of people a particular area does not allow him to return to another source to take the information from Only thus becomes both an equal importance with those ways 

wasiq waheed
by wasiq waheed , FRONT OFFICE SUPERVISOR(Looking for a New challenging position In U.A.E) , SHELTON HOTEL

Well Advertisement is base on condition , situation what organization feel.

depend upon the time . location , consumer behavior  company try to invest in different kind of advertisement, today world we cannot more specific about one type of Add.

target customer is important , and segmentation of market as well.

All of the above are important. I do not prefer any single media out of the above. It depends on the products and above all the target customer or audience you want to address.

Haseeb Khalid
by Haseeb Khalid , Sales and Promotion Manager. , Medi Urge

Internet because of interactive nature but at the same time with more responsibility. 

Abdul Rahman Shehab
by Abdul Rahman Shehab , Marketing Manager , Al baba technical center

it is not a matter of what I prefer, what matters is what is the best media to advertise that product or service, and the how the community deals with every media.  It depends  on who we are going to target, the age, the education, community, and need for this product or service.  

Ahmed Moussa
by Ahmed Moussa , Member of the Board of Advisors , Sanford Royce

I would say internet, because all types of people are there and all the ages. You can simply target your audience by age, sex or even interests. Because you can spread your message with sharing, by yourself or even your fans. Because all the means on the internet you can use from your own website to the search engines and even blogs and social media.

Kevin Kirby
by Kevin Kirby , GM Brand Marketing , Telesure

Every campaign, message, target market, objective etc will dictate a different requirement when it comes to media.  There is no simple one-size-fits-all approach to media usage.  Rather it requires an in-depth knowledge of both the challenge at hand as well as the strengths and weaknesses of all the media options to make an informed choice.

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