What's the point of advertising in brochures/flyers/magazines/newspapers if people are likely to throw them away?

Advertising campaign should translate to greater sales, more profits and healthier bottom line. While there are a number of venues where we can promote our business, we need to ask three important questions:

• Where are our target buyers?

• What is the best medium to reach them?

• Can I afford to launch an effective campaign using these type of mediums?

In General Advantages of these type of tools 

• Overall , these tools shouldn’t be the main focus of our campaign 

• Your advertising message is solely targeted to those most likely to buy our product or service.

• Marketing message has to be personalized, thus helping increase positive response.

• Our message can be as long as is necessary to fully tell our story, therefore the tool has to be attractive and easily communicate our story.

• Effectiveness of response to the campaign can be easily measured.

• We have total control over the presentation of your advertising message.( only if our target and activation is planned effectively) 

• Our ad campaign is hidden from your competitors until it’s too late for them to react

• Active involvement – the act of opening/ acting towards these type of tools  — can be elicited from the target market.

Print Ads and Direct Mail (Flyers/Brochures) Command Attention That Online Ads Don’t.

The era of digital media has not killed the print magazine. If anything, it has drawn into sharper focus how much of an impact print advertising can have compared to advertising online. For one thing, print ads command attention that online ads don’t.

Even in the age of smartphones and the Internet, potential customers are still paying attention to the printed word, which can boost r sales by advertisement in magazines and newspapers, as well as with Direct Mail as well.