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The professional marketing plan should include:
1. Executive summary
2. Target customer
3. Unique selling proposition
4. Pricing and positioning strategy
5. Distribution plan
6. Your offers
7. Marketing materials
8. Promotions strategy
9. Online marketing strategy
10. Conversion strategy
11. Joint ventures and partnerships
12. Referral strategy
13. Strategy for increasing transaction prices
14. Retention strategy
15. Financial projection
Nice and interesting question first of all, I would like to mention that marketing plans are worked out differently for different products with their respective parameters and specifications. So we cannot assume the same for all.
But generally what I do is :
1) Analysis of the demand of the product
2) Useablity of the product
3) Proper time to introduce
4) Proper media to introduce
5) Budget requirement analysis and getting it prepared
6) Price structure
7) Post sale and Pre sale services
9) Developing colletral
10) Building the required team
11) Follow up plan for team and on team
12) Back up plan
13) Stage wise disbursement of advertisements
14) Comunications and press releases
15) I do generally prefer BTL activities
Good Day!!!
Marketing Mix is the key for a succesful maketing plan. Try with following headings:
PRODUCT
PRICE
POSITIONING
PLACEMENT
PACKAGING
PROMOTION
PEOPLE
statergie is importent role to successful plan development
By defining the4Ps of the product, the major headings will appear by themselves.
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