What is the best way to market and manage a new brand in order to attract customers?

 I support the answer @ Khalid  Mahmood Chohan and to add for it what is your brand make different than others 

Strong marketing researchers before introduced the brand

1. Ensure that enough time has been given to the brand key before launching the brand..
2. Provided all your homework is done, all it takes is for every department to perform it's absolute best for it to perform well in terms of revenue and positive brand equity.
3. Marketing and which marketing tools you use depend on the product you're selling, age group it's directed to and the budget you have allocated for marketing at large.

Focussing on the customer group to which the brand is intended. Launchoing a focussed advrtisement campaign to create brand awareness to the target customer group and following by effective sale plan and availability of the brand at sale outlets where target audience will look for the brand to purchase.

Keeping in mind the needs of users and also their affordability, u can be able to have a good market

Best way to promote or get a new brand recognized in any market, the following steps are to be taken;

1) Identify product/solution USPs

2) Study competitive product/solution statistics of the market

3) Offer extended service & support values (customization if possible)

4) Target Short Term (Small Size Clients) & Long Term (Large Corporate Clients)

5) Capitalize on the Projects/Customers WON, even the smaller ones

6) Set incremental short term & long term goals

7) Keep repeating the process and keep improving it with customer feedback

Marketing message is really important to attract customers for a new brand. Does the new product stand out vs competitors? Then powerful message should be used to introduce this to the market.

Social media also plays a big part in marketing new brand. Google, Facebook, YouTube and Twitter are among the biggest influence that can help in launching new product in the market. But there’s strengths and weaknesses for these platforms, younger generation can relate but older population cannot so the range of awareness are still limited. So multichannel marketing is a must, you can market online, via catalog or through dealers in order to achieve greater result.

Market Research is a critical started to any kind of launch. Important to have the research study handy before launching a new brand. The demographics and topography have to be chosen carefully for the research.

Once you get a clarity on those, it would be advisable to do a test marketing of the product in a niche client segment to get a fair feedback on the brand. Depending on the feedback, changes if required to be incorporated before launch.

Depending on the budget carry out a wide scale launch.

Ofcourse the above is just a synopsis of what one can do from a birds eye view perspective. Detailing is critical for the success.

1st you need to know aout, the nature product or service then public you are targeted to market.

Firstly, conduct a market research which includes - competition, their prices, their quality and supply chain, and their targer markets. Then conduct a a market research using your brand which includes - target market you are looking at , target age , consumers income,  your brand QUALITY will be the most important aspect  and see what kind of response you get, its not necessary if you get a negative respond your brand is not good you just need to work more on its brand awareness. Everything in this world can be sold one should know how to sell and where to sell. 

In the first step should be read the market carefully by marketing research, to know how are your competitors , and their products ? prices ? quality ? package? this informations about the competition companies , which kind of customers will be facing ?any segment from customers your goal? the income? the demand ? product is luxury or necessary ? are you in Monopoly market or competitive market ? when you have answers for all these questions, can you start in your marketing strategy for your brand and your product.