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What are the purposes of visual merchandising?

Visual Merchandising
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Question added by Samar Saleh , Community Manager , Bayt.com
Date Posted: 2013/06/20
Upvote (0) Views (12) Followers (1) Answers (3) Report Question
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Charimar Ferrer
by Charimar Ferrer , Senior VM , Noul Central Markets (Bloomingdale’s-Kuwait)

The primary purpose of visual merchandising is to attract customers that leads them to check-out counters. TO ACHIEVE TARGETED SALES.

gerry lucero
by gerry lucero , strore keeper , arabian trading supplies

the purpose of visual merchandising is to encourage the costumer to buy the product.

Shavkat Abduadyrov
by Shavkat Abduadyrov , V.M. Visual Merchandiser , H&M

responsible for merchandising, dressing up the mannequins, filling the garments in the shop, arranging the window to attract the customers, organising and keeping appropriate products on display, design lighting and color range of merchandise, arrange showcases, clothes racks, counters and display fixtures work as part of a merchandising team that may include advertising and promotion staff, promoting product sales.
and of course having fun..))

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