What are the most important elements I need to include in the Marketing KPI's?

At the heart of everything you do and everything you achieve, will sit your marketing plans. From the tactics you’re using, to your website and use of social media channels, each individual element needs to be covered by your KPIs. To use KPIs effectively, it’s important to have both macro KPIs - top level figures, such as the total number of leads generated per month - and micro KPIs, which can help you delve deeper within your activities. Your micro KPIs will help you understand any movement in your macro KPIs makes sense and will help you monitor your progress.

sales revenue and inbound marketing ROI

marketing kpi includes;

salesl

leads

life time value of a customer

cost of customer aquisition

https://blog.leadforensics.com/what-sales-and-marketing-kpis-should-you-measure-and-why

Greeting and respect

Agreed with the answer of Mr. Khalid Mahmoud

with my regards

Before Jumping to the KPI Suggestions, I recommends to cover the following topics in mind:

KPI data input: Internal or External Research.

KPI measurement type : Lagging KPI ( output oriented ) or Leading KPI ( input oriented ).

It is also vital to understand the marketing function in the company. the international standards define four basic areas for Marketing to address:

 1-       Product

 2-       Price

 3-       Place

 4-       Promotion

Suggested KPIs:

 1-       Net Promoter score %

 2-       Brand Awareness %

 3-       Customer Retention %

 4-       Customer Acquisition Cost  $

 5-       Lifetime Value of a customer $

  I introduced KPI into our corporate four years ago as part of strategy implementation Process. The most challenges you will face is in: KPI selection, KPI measurement and target base and KPI communication.

 Good Luck.

Few important parameters for any Marketeer are:

1. Identify critical success factor for your Business & Brand in terms of increasing consumer's mind measure (Brand Health Parameters) & performance measure (Market Share)

2. Planning, executing & measuring the effectiveness of activities increasing 'consumer connect' in terms of consumption of your Business & Brand

3. Controlling & bringing down Marketing Costs as a % of of Business Revenue to enhance profitability