What are the key points to look at whilst providing customer services and how would you meet and exceed customer expectations?

You are expected to do all that make the customer to say the following: 

• You know me, you remember me
• You give me choices
• You make it easy for me
• You value me
• You trust me
• You surprise me with stuff that I can’t imagine
• You help me better, you help me do more

This way you will certainly exceed the expectation of the customer.