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This is all about playing with the keywords. SEO is the big challenge for both categories. Corporate website should have targeted keywords according to business requirements based on demographics and regional audience while the ecommerce portal SEO target keywords and meta tags based on consumer market in context of regional market interest.
over-roll Not much differences though must both of them be a relevant to the product or the service that company provide.
The deeper we go the differences become more clear about the website structures we have and the grope we target and witch keywords should the company use to be on the top of search results.
SEO of of E-commerce means that you need to update products and services, post their links on social media, market your site in a sales manner, blogs, forums etc......
However, SEO for corporate sites are mostly dependent on their portfolio, what they do, what they have done, publishing about their past, current and upcoming projects, providing media news and updates, link building with related blogs but not the competitors.
In both cases the customer service is very important because at the end, it is the customer who will play a vital role in the website SEO.
corporate websites is called "White pages " which inducing information about product ,catalog or category .
SEO is called "Green page " mechanism of selecting and transaction of business. such e-payment , e-auction ,third party logistic ,financial institutions ,government and other business parties.
Its network of business.
Hello,
In brief, SEO ( search engine optimization) refer to how get traffic by search , this way use for any page in web site , Whether B2B or B2C.
Note,
when target a niche, should study their behaviour, and study which platform they are use .
A Difference in Goals
While the ultimate goal of both B2C and B2B marketing is to create a sale, the goal of B2B search engine optimization couldn’t be more different than its B2C counterpart. SEO’s goal in the B2C environment is usually to generate an online sale in a single visit. Ideally, searchers find a high-ranking site in the search engine results and navigate quickly from the landing page through a prescribed channel, ultimately through the shopping cart and checkout process.
B2B e-Commerce software often includes many dedicated functions such as trade credit, elaborated multilevel customers’ accounts, creation of offers and price lists. As a consequence of all these factors, B2B e-Commerce applications are believed to be particularly difficult to implement. However, if we study the expectations of B2B applications users, we discover that in spite of all these advanced functions, what they appreciate the most is the simplicity of operation known from B2C solutions.In the Forrester research from 2014 - Building The B2B OmniChannel Commerce Platform Of The Future - the users were asked about their most important B2B values . Almost half (49%) of the users prefer to do their business shopping on the same websites they use for personal shopping. 32% of customers start their research from the producers’ websites, while 25% start from search engines.Customers expect an omnichannel approach – that is a uniform offer and service in all channels. Customers also expect a next-day delivery and real-time information about the expected delivery time.Functions expected by the B2B clients include also: self-service, shop locators, personalized product recommendations and opinions about products.P.S. You can read more in B2B e-Commerce Case Study (B2B - TIM SA - Magento Implementation Results - Divante).
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