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What are the tools of strategic communications management?

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تم إضافة السؤال من قبل Chehou OUSSMANOU Şeyhu OSMAN , African & Middle Est Business Development Manager , Acibadem Healthcare Group
تاريخ النشر: 2013/09/10
Ali Albasri
من قبل Ali Albasri , HR Director , Arabian Brands company

1 - one network should be activated in the same automation environment .

2 - internet and external relationships ( personal activites ).

3 - bussiness relationships .

4 - the orgainization sucsesses .

Mohamed Hendy
من قبل Mohamed Hendy , Commercial director & Co- founder , The matchers

the tools of strategic communications management  from my marketing experience perspective are :

1- knowing your audience and know their behaviour 

 

2- knowing the Usage of  Maslow's Hierarchy of Needs

 

3- prepare suitable message to deliver through the suitable channels

4- Choosing your Appeal :  Rational appeals / Emotional appeals / Moral appeals / Direct appeal / indirect appeal.

 

4-  '' Creative Concept ''  Bring the message strategy to life in a distinctive, attention-getting, and memorable way. 

 

5-  measuring by the Hierarchy of Effects if it's :

Awareness

Knowledge

Liking

Preference

Conviction

Purchase

 

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