Do you think in today's fast moving media and social platforms, a mistake made by a large brand will be noticed? And if it is, will it stay visible?

Dear Taha,

It depends on the nature of the mistake, nature of the audience, and the brands reaction to the mistake.

In one of the marketing classes I attended, there was an example of a brand where one client expressed his anger on their social media. The company immediately called him and sent him free stuff. He was happy about it, and turned his tweets into those of satisfaction with the product.