A _ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.

a. push strategy.^^^^^^^^^^^^^^^^^^^^^

Examples of push tactics

• Trade show promotions to encourage retailer demand
• Direct selling to customers in showrooms or face to face
• Negotiation with retailers to stock your product
• Efficient supply chain allowing retailers an efficient supply
• Packaging design to encourage purchase
• Point of sale displays

The answer is : Option ( A )

Push strategy is the right choice.

>>>>>>>>>>>> a. push strategy. >>>>>>>>>>>>>>>>>>>>

a. push strategy......................... is the right answer...............