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متابعة

Being a seasoned marketer, how would you promote your "Cigarette" or "Wine" Product. What strategy would you adopt to promote your business product?

is it possible to promote your "cigarette" or Wine product in muslim community? if it is really possible, than what do you call this marketing strategy and how do you do this? Please share some tricks....

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تم إضافة السؤال من قبل Mehboob Ali Laghari , Social Mobilization Team Incharge , TRDP-European Union
تاريخ النشر: 2015/04/28
Nasir Hussain
من قبل Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

VINE ............. and associated products are forbidden in Islam so, for me, i will never do this. 

AND 

personally, Cigarette is definitely injurious to health.... and its promotion should be banned world wide. 

Muhammad Yousaf Khokhar
من قبل Muhammad Yousaf Khokhar , Director Marketing And Sales , Relaxsit Private Limited

Cigarettes are not banned rather sale of these are allowed with certain restrictions.  So there is No Problem in promoting these with the caution.  Normally it could be targeted to the following segments.

-Students which copies the models as a fashon

- People who think that they may get some power in their thinking by smoking

-People who believe that they may get relief in their stomach disorders

-In the circles which are addicted to smoking but want to have less harmful contented cigarettes

 

But regarding wine the things are different.  It is banned in Islam as well as many other religions. But marketing of Wine Products can also be done in closed circles such as in the events of the communities where wine is not banned. You can hold Free Testing Stalls of your brands.  You can also introduce some of the brands with NO Alcohol for the people who want to have it but due to religious restrictions they are avoiding it.

 

Robert Goodson Siregar
من قبل Robert Goodson Siregar , Manager , PT. PAPANDE ARGA TAMA

First, study the country regulations. Follow and make some adjustment.

Both products is better promote locally/close in certain occasion. Sponsorship could be apply but depend on the regulation and circumstances, indeed.

Ramesh Ramanujam
من قبل Ramesh Ramanujam , general manager , oleander brands

after a good closure a business man enjoys a glass of wine and maybe a cigarette with him wife 

Asif Abdul salam
من قبل Asif Abdul salam , System Administrator , A Small Orange

It is a layer which supports windows application to be ran on Linux

Jugal Mansharamani
من قبل Jugal Mansharamani , Senior Consultant , Protiviti

Start distrubution in new geographies & start the offers for wine in case of lower sales in particular segments.

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