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Assortment strategy may mean focusing on product depth, where you have several different product lines that may be relatively shallow but consistent. An example may be a computer company that carries a line of computers, monitors and printers but only two or three models in each product line. Consistency is high because the products relate to each other.
Retailers face a trade-off when determining an assortment strategy. Choosing a wide variety and a deep assortment simultaneously requires a large amount of space, and is typically reserved for big box retailers. Stores with smaller spaces may choose to specialize in a certain type of product and offer consumers a variety of colors and styles, while others may offer a deep assortment of products but a narrow variety (convenience stores, for example).
The number and type of products displayed by retailers for purchase by consumers.
The two major components of an assortment strategy are the depth of products offered (how many variations of a particular product a store carries), and the width of the product variety (how many different types of products a store carries).
Good answers from Alex and Vinod
Assortment strategy is a new technique on how to apply in producting the sales and personnels
Assortment strategy is to choose the right mix of products to sell on the basis of product Width, Length, Depth & Consistency.
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