Should you empower your employees and not brand your organization?

One should empower employees to help improve professional service. Empowering employees can help brand an organization through it's professional and ethical service.

First of all, one should empower, the employees, about the brand, and then building up the brand , in the market.

both should go hand in hand

Employee empowerment can only be achieved with the company's branding. Both go side by side. One cannot be ignored for the other