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1- bad product / service quality
2- bad customer service and after sales / maintenance services
3- Difficult to reach company phones
4- bad pricing strategy
5- An impossible to achieve target
6- shortage in stock
7- no incentives for good performers and no motivational system in place
8- Weak marketing effort
Thanks for the invitation
Agreed with both answers given by
Mr.:Vrindavan & Mr.:Pathiyil as well too
Sales performance factors may be divided in to two categories: Inner and external factors.
Under the inner category stay the competency, motivation of the salesperson ,
futher all the other features related to the organisation such us it's quality assurance level, speedness for treating customer needs ,....
Under the external factors stay the organisation environment such us the harshness degree of competition within the market ....
The following may be some of the reasons the affect the performance:
1. Unachievable target
2. Demotivation
3. No Demand
4. Bad reputation in the Market
5. Less Advertisement
6. No stock
7. Shipment Delay
8. Non payment of incentive or salary
9. Fierce competition
10. Bad Customer Support
The main FACTOR not FACTORS is: CUSTOMER SATISFATION.
There are many, i would like to under pin some:-
1) Lack of Product Training
2) Non- availability of tools to perform
3) Lack of 'Motivation' , 'Support system'
4) Non availability of Performance stabilizer: Incentives, recognition & growth
5) Poor Supply chain & distribution
6) No laid down track of 'Targets' : Most companies gives 'Target's to achieve it but fail to provide guidelines of 'How to achieve' --- Situation more justified when targets are too aggressive than demand
attraction promoting and introducing the value of the there product compare with other products
Self Interest level and self drive is the most important factor.
Supportive feedback,incentives, remuneration, good work environment on the one hand
Product quality, branding, product prospects and quality market on the other hand.
Factors Affecting Sales Performance
Successful sales performance is critical to any revenue-based organization. An organization that consistently misses its sales goals may be forced to reduce operations or even go out of business. That’s why it is critical for any struggling sales organization to quickly identify factors for poor sales performance and correct them.
Sagging Economy
A poor economy, such as a recession, can cause a dramatic drop in sales. It’s possible that in a severe downturn that no amount of effort will offset the fact that many customers simply don’t have the money to buy. Organizations caught in this situation may have no choice but to scale back operations or change pricing models and product lines until the economy recovers.
Poor Sales Forecasting
The sales forecast might have been tied to a splashy marketing campaign that failed, or consumers simply did not take to a new product offering the way management expected. Or senior management, in a desperate attempt to increase revenues, may have simply placed unrealistic expectations on the sales team when compared with past performance.
Poor Individual Performance
Poor individual performance can also affect sales. Sales people--and sales management--must be held accountable for meeting aggressive yet reasonable goals. The company should go to great lengths to motivate and retain producers, while placing others on performance-improvement plans with regular reviews and mentoring.
Ineffective Sales Pipeline
A poor sales pipeline can also negatively impact sales performance. Sales organizations pressured to show immediate sales often focus on the back end of the sales pipeline--where the deals are closed. However, that can lead to too little prospecting for new customers. In July2010, Microsoft cited a survey of sales managers that said that only one in three of the managers felt that their sales teams were making enough sales calls to meet revenue goals.
Totally Agreed With : Mr. VENKITARAMAN KRISHNA MOORTHY VRINDAVAN
هل تحتاج لمساعدة في كتابة سيرة ذاتية تحتوي على الكلمات الدلالية التي يبحث عنها أصحاب العمل؟