What is meant by a brand's emotional value?

BEST PRACTICAL EXAMPLE IS JOHNSON AND JOHNSON of emotional brand value, just see the TV add and you can feel the strong emotions.

Building brand value solely on the basis of creating an emotional connection, without any form of differentiation or functional relevance, such as features and/or quality.

Brand's emotional value is customer's association of feeling , needs , aspiration with brand, product or services. Brand's emotional value is difference which customer pay when choosing between similar product. These emotions add points additional to cost of product in determining its true value.