If you are launching a new technology of your brand name of air conditioning to a market only have a High quality brand that created this system ?

High quality and new technology are complemetary.

First step: Choose the market

Second: Advertising campaign and promotional activities

Tirdh: Education

Try capturing the mind share of potential buyers with the benefits that they will derive from the new technology. Use all means to spread the message in the target market.

i believe we should educate customers on the benefits of such technology, after all the customer will ask the same question everytime"what is in it for me",what kind of value are we adding so buyers will be willing to invest in this new technology.