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It is prudent for every retailer, and more so, every marketer to realise that less is more, in terms of product variants that they are offering. They should realise that ... Voir Plus
Imagine that you entered a mobiles store, Then you find a more than 1000 mobile every one with a detailed specific written beside and prices started from $50 to $500 &quo ... Voir Plus
The sale prices for the product will be varied and only one store will have a significantly lower price than other stores—representing the “best deal” for the customer. T ... Voir Plus
Choice overload occurs when a customer is given numerous purchasing options of products in the same line. A good example is in terms of foodstuffs. There could be over a ... Voir Plus
Previous empirical research on the relationship between consumer confusion and customer satisfaction has largely neglected the role of choice goals. In a context of tec ... Voir Plus
These two context are related in the sense that one is as a result of the other. If you overload a customer with so much options then you will tend to confuse him/her on ... Voir Plus
Choice overload (sometimes called over choice in the context of confusion) occurs when the set of purchasing options becomes overwhelmingly large for a consumer. A good e ... Voir Plus
Choose pathogenesis of consumer prices