What are the organization's prioritized goals for the organization as a whole that must be achieved right away?

Increased sales revenue

Increased profitability or margin on the average sale

Improved order entry quality to reduce returns

Costs control and/or staff reductions

New product or service acceptance by the targeted market

New geographic expansion

What else? (Must be attainable in under twelve months)

1. Customers
2. Revenues
3. Hiring the right staff
4. Marketing plan
5. Quality of customer service
6. Prices
7. Knowing your competitors
8. Target market