Who is a market challenger?

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Bushra Ahsan
06-December-2013

Does it target the market leader or the more vulnerable competitors?

Marketing Mix Sales

Question ajoutée par Subhranshu Ganguly , Quality Analyst. , WIPRO
Date de publication: 2014/06/02

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par Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town

Marketing challenger is a business in a strong, but not dominant position that is following an aggressive strategy of trying to gain market share.

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Abdul Samad Nadeem Malik

par Abdul Samad Nadeem Malik , Business Support Officer , Thimar Al Jazirah - 3M ESPE

Agree with Mr. Zafar Abbas

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zafar abbas minhas

par zafar abbas minhas , Freelance Writer , DAILY MASHRAQ

challenger is the company who is successfully chasing the market leader.

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