How much a retail name can impact on retail business?

of course it matters,,, NAME MUST HAVE STRONG CONNECTION WITH YOUR RETAIL BIZ,, YOU NEVER KNOW IT BECOME THE TRUSTED NAME IN MARKET AFTER10 YEARS, GOOD LUCK

It plays a vital role, A positive Store Image, quality of merchandise and reputation of brands carried and role of price-promotions gets connect with the Retail Name

I believe that in retail "name" is very important (whether related to brand awareness, market share or reputation). All of us must be customers of some retail brand or another. Now, does name play a major role in our purchase behaviour or not?

Good Day!!!

It plays an important role in determining your strategy to run the business......... an attractive name related to your services automatically pull certain %age of customers towards you .........