In the world of sales and marketing, the customers purchase the product, but recieve the value. Expalin?

Customers trade money for value. The amount of value that you provide them determines the amount of money that they are willing to pay. Our products should be designed around the value we provide.

If you are truly providing the value that you are worth, the sales should take care of themselves.

This means that as marketers, advertisers, and sales persons, our real purpose is to simply make our customers (and potential customers) more successful with our products. The more successful they are, the more value they will attach to our product

This is all that your customers really want. Fill your marketing plan and your sales strategy with value, and you will surely have a recipe for success

YES THATS TRUE,,, any customer in the world wants to increase the value in his life by purchasing lots of products.

Yes, that is right!

We pay money for a service or a product that should be carrying almost the same value of our paid money. 

Unless that equation holds, our tarde will eventually be unacceptable by customers.

Its the base of everyone's economy, now value is the mind's state, that what should be the best value against its price or vice versa.

Its just like, you asked question and I answered it, now VALUE, if you like it then its valuable to you and the point which I get is valuable to me ! And if not satisfied we can comment as well ! and it can be called as negotiations as so on, you and me both get value.

For me thats  branding.

This does mean that for the amount of mony paid for the product the customer has to get an an equivalent usage of that product which would make them to come again and buy it by his/her or their own conscious and preferential choise.

Marketing people/agencies promote the value of the product to the customer which is avail by the customer with the help of money or financial instrument. They did it as beacuse to receive the value of the product.