How can we make sure that marketing and sales studies and best practices that we read online suit the market of the Middle East?

Very true, most of the available studies has it deep roots on reseach based on West Markets.Middle East is a very diversified market composed of different cultures. Just add diveristy to it and it will  enable one to deal with UAE dynamic market.

I presume that on a platform like Bayt.com, most of the participants sharing information are from the said area or were linked and it would be relevant.

Both sales and marketing have changed in the last10-15 years. Your company’s ability to adapt, improve key sales skills and respond to what today’s prospects want will determine your success or failure

Marketing and sales studies and best practices that we read online save time and cost however you have to understand the local market trends, consumer behavior and localize it