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If you are a business developer, you have competitors: Knowing who and where they are is the first step in putting their good practices to work for you. A competitive analysis serves as a synopsis of your competitors’ strengths and weaknesses and can help you operate a more focused and successful business. Competitive analysis doesn’t take a lot of money or demand a great deal of your time. It is a simple, easy process that can be carried out when your time allows.
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